1. EMI is a marketing tool if-
1) it is very high
2) it is very low
3) it is increasing
4) it is fluctuating
5) It has no role as a marketing tool
2. Which of the following may be classified as FMCG?
1) Printing Machines
2) Tobaco Product
3) Life Saving Drugs
4) Coin Vending Machines
5) Industrial Goods
3. Buyer resistance in a sales deal can be overcome by means of-
1) lengthy sales talk
2) confusing sales talk
3) IT jargons
4) perseverance
5) arguing skills
4. The best, important and central activity of a business is known as its-
1) Portfolio
2) Product line
3) Nuclear Activity
4) Mainstay
5) Core Competency
5. The target group for Home Loans is-
1) All body-builders
2) Tiles manufacturers
3) Housing societies
4) Farmers' societies
5) Individuals not owning any house
6. Delivery Channels means-
1) Sales Outlets
2) Purchased Goods
3) Product Shelf-life
4) Courier Person
5) Channel Finance
7. Using a customer's buying history to select them for related offers is known as-
1) Up-Selling
2) Prospecting
3) Marketing
4) Channel Selling
5) Cross-Selling
8. The concept of selling is different from marketing and aims at profit maximisation through
1) increasing sales volume of quality products
2) customer satisfaction
3) solution of customer problems
4) satisfaction of customer needs
5) innovation and market research
9. The segmentation of markets based on the gender of the customer is a type of-
1) Geographic Segmentation
2) Demographic Segmentation
3) Psychographic Segmentation
4) Socio-cultural Segmentation
5) Lifestyle-based Segmentation
10. Mass communication with customers or potential customers, usually through paid public media, is known as-
1) Publicity
2) Sales Promotion
3) Advertising
4) Public Relations
5) Brand Building
11. A 'Call' means-
1) an internet terminology
2) contacting a prospective customer
3) visiting a call centre
4) attending to a complaint
5) websites
12. 'Prospect' means
1) existing customers
2) a likely buyer
3) mission document
4) a religious leader
5) new targets to be achieved
13. KYC means
1) Keep Your Customers cool
2) Keep Your Credit card
3) Know Your Customers
4) Keep Your Cool
5) Know Your Credits
14. The collective perceptions and impressions people have formed about an organisation, its products and/or its services, is known as its-
1) Brand Value
2) Brand Alert
3) Brand Architecture
4) Brand Image
5) Brand attribute
15. Good customer service is an extended arm of-
1) Service marketing
2) Web marketing
3) Process marketing
4) Indirect Marketing
5) Internet marketing
16. A company's ability to perform in one or more ways that competitors cannot or will not match is known as its-
1) Attribute competition
2) Attribute positioning
3) Brand image
4) Competitive advantage
5) Brand positioning
17. An audio or video advertising announcement, usually presented on television, radio or in a movie theatre, is called-
1) Publicity
2) Creative
3) Banner
4) Sponsorship
5) Commercial
18. Electrical goods such as TVs, videos, stereo systems etc, used for home entertainment, are known as-
1) White Goods
2) Green Goods
3) Red Goods
4) Blue Goods
5) Brown Goods
19. A very large market segment or wide collection of smaller segments is called-
1) Niche Market
2) Meta Market
3) Mass Market
4) Multi Level Market
5) None of these
20. Customer Retention can be ensured by-
1) Offering freebies
2) Offering loans at low rates
3) Catchy slogans
4) Giving incentives
5) Personalised services
21. ROM stands for-
1) Random Only Memory
2) Readable Only Memory
3) Real Online Memory
4) Random Other Memory
5) Read Only Memory
22. Another name for a logic chip is-
1) PROM
2) memory
3) microprocessor
4) ROM
5) None of these
23. The number system based on "0" and "1" only is known as-
1) Binary System
2) Barter System
3) Number System
4) Hexadecimal System
5) Special System
24. The capacity of 3.5 -inch floppy disk is-
1) 1.40 MB
2) 1.44 GB
3) 1.40 GB
4) 1.45 MB
5) 1.44 MB
25. Which of the following is not an integral part of a computer-
1) CPU
2) Mouse
3) Monitor
4) UPS
5) None of these
26. Which of the following is not a part of the CPU?
1) Primary storage
2) Registers
3) Control unit
4) ALU
5) None of these
27. The device that reconciles differences between computers and phones is the-
1) LAN
2) wand reader
3) TCP/IF
4) scanner
5) modem
28. A combination of hardware and software that allows communication and electronic transfer of information between computers is a-
1) Network
2) Backup system
3) Server
4) Peripheral
5) Modem
29. Which of the following represents the fastest data transmission speed?
1) bandwidth
2) bps
3) gbps
4) kbps
5) mbps
30. What is the major feature of the World Wide Web that makes it simple to learn and use?
1) Database interface
2) Graphical text interface
3) Graphical user interface
4) Point-to-Point Protocol
5) None of these
31. Which of the following is an input device that, when moved by the user on a flat surface, causes a pointer on the screen to move accordingly?
1) wand reader
2) mouse
3) keyboard
4) bar-code-reader
5) scanner
32. A bar code reader is an example of a(n)-
1) processing device
2) storage device
3) input device
4) output device
5) printer
33. If you regularly send letters to people, what type of program would you use to create the letters?
1) Hardware
2) System software
3) Utility software
4) Application software
5) None of these
34. A computer gets--- with the help of mouse or keyboard-
1) insert
2) instructions
3) guidance
4) input
5) None of these
35. Dot-matrix is a type of-
1) tape
2) printer
3) disk
4) bus
5) None of these
36. Which of the following represents one billion characters?
1) Byte
2) Gigabyte
3) Kilobyte
4) Megabyte
5) Terabyte
37. Which of the following menu types is also called a drop down menu?
1) Fly-down
2) Pop-down
3) Pop-up
4) Pull-up
5) Pull-Down
38. What is an onscreen picture that represents objects, such as a program or file?
1) Spool
2) NOS
3) Page
4) Pointer
5) Icon
39. Which of the following is not necessary to be considered computer-literate?
1) The ability to write the instructions that direct a computer
2) An awareness of the computer's importance, versatility, and pervasiveness in society
3) Knowledge of what computers are and how they work
4) The ability to interact with computers using simple applications
5) None of these
40. An area of the microprocessor chip used to temporarily store instructions and data that the processor is likely to use frequently is termed a(n)-
1) ALU
2) Bus
3) Cache
4) CPU
5) Flash
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