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Syllabus for APPSC Assistant Professors Screening Test (Commerce)

ANDHRA PRADESH
RECRUITMENT OF ASSISTANT PROFESSORS IN THE UNIVERSITY
SYLLABUS FOR THE SCREENING TEST
Paper – II

Paper II will cover 180 Objective Type Questions (Multiple Choice, Matching type, True/False, Assertion – Reasoning type) carrying 180 marks of 3 hours duration. Each question carries 1 mark. There will be negative marks for wrong answers. Each wrong answer will be penalized @ 1/3rd of the marks prescribed for the question.

Commerce

Unit – I : 
Business Environment :  
Meaning and Elements of Business Environment.
 Economic environment, Economic Policies, Economic Planning.
 Legal environment of Business in India, Competition policy, Consumer protection, Environment protection.
 Policy Environment : Liberalization Privatisation and globalisation, Second generation reforms, Industrial policy and implementation. Industrial growth and structural changes.

Unit – II : 
Financial & Management Accounting : 
 Basic Accounting concepts, Capital and Revenue, Financial statements.
 Partnership Accounts : Admission, Retirement, Death, Dissolution and Cash Distribution.
 Advanced Company Accounts : Issue, forfeiture, Purchase of Business, Liquidation, Valuation of shares, Amalgamation, Absorption and Reconstruction, Holding Company Accounts.
 Cost and Management Accounting : Ratio Analysis, Funds Flow Analysis, Cash Flow Analysis, Marginal costing and Break-even analysis, Standard costing, -Budgetary control, Costing for decision-making Responsibility accounting.

Unit – III :
Business Economics :
 Nature and uses of Business Economics, Concept of Profit and Wealth maximization. Demand Analysis and Elasticity of Demand, Indifference Curve Analysis, Law.
 Utility Analysis and Laws of Returns and Law of variable proportions.
 Cost, Revenue, Price determination in different market situations : Perfect competition, Monopolistic competition, Monopoly, Price discrimination and Oligopoly, Pricing strategies.

Unit-IV : 
Business Statistics & Data Processing : 
 Data types, Data collection and analysis, sampling, need, errors and methods of sampling, Normal distribution, Hypothesis testing, Analysis and Interpretation of Data.
 Correlation and Regression, small sample tests : t-test, F-test and chi-square test.
 Data processing : Elements, Data entry, Data processing and Computer applications.
 Computer Application to Functional Areas : Accounting, Inventory control, Marketing.

Unit – V : 
Business Management : 
 Principles of Management.
 Planning : Objectives, Strategies, Planning process, Decision-making.
 Organising, Organisational structure, Formal and Informal organisations, Organisational culture.
 Staffing
 Leading : Motivation, Leadership, Committees, Communication.
 Controlling
 Corporate Governance and Business Ethics.

Unit – VI : 
Marketing Management : 
 The evolution of marketing, Concepts of marketing, Marketing mix, Marketing environment.
 Consumer behaviour, Market segmentation.
 Product decisions
 Pricing decisions
 Distribution decisions
 Promotion decisions
 Marketing planning, Organising and Control.

Unit – VII : 
Financial Management :
 Capital Structure, Financial and Operating leverage.
 Cost of capital, Capital budgeting.
 Working capital management
 Dividend Policy

Unit – VIII :
Human Resources Management : 
 Concepts, Role and Functions of Human Resource management.
 Human Resource Planning, Recruitment and Selection.
 Training and Development, Succession Planning.
 Compensation : Wage and Salary Administration, Incentive and Fringe benefits, Morale and Productivity.
 Performance Appraisal
 Industrial Relations in India, Health, Safety, Welfare and Social security, Workers’ Participation in Management.

Unit – IX : 
Banking and Financial Institution : 
 Importance of Banking to Business, Types of Banks and Their Functions, Reserve Bank of India, NABARD and Rural Banking.
 Banking Sector Reform in India, NPA, Capital adequacy norms.
 E-banking
 Development Banking : IDBI, IFCI, SFCs, UTI, SIDBI.

Unit – X : 
International Business : 
 Theoretical foundations of international business, Balance of Payments.
 International liquidity, International Economic Institutions : IMF, World Bank IFC, IDA, ADB.
 World Trade Organisation-its functions and policies.
 Structure of India’s foreign trade : Composition and direction, EXIM Bank, EXIM Policy of India, Regulation and promotion of Foreign Trade.

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Mallikarjuna

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